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Part 1: Activist Types and the Three Step Plan.

PR firms break down activists into four types and then use a Divide and Conquer strategy to defeat them.
PR firms break down activists into four types and then use a Divide and Conquer strategy to defeat them.

“Today’s opinion manipulation industry is a powerful giant, but like Goliath, it is a giant with a fatal weakness. When the public is educated about its techniques, it often loses its ability to mislead and manipulate.”
– Toxic Sludge is Good For You!

This is part one of four parts. Part one is on the Duchin Formula. It is the primary divide and conquer approach industry and their PR flacks use to defeat activist movements. Part two will be on the additional tactics they use to weaken and sway non-profits and other groups. Part three will be a detailed analysis of how they have used these methods to weaken Lyme disease activism to further their agenda. It parallels many events occurring in the other medically abused patient groups. Part four will describe some of the other tactics they use; Good cop/Bad cop, third party technique, video and written news releases, astroturfing, front groups, partnerships, unintended consequences, etc. Most of this information is in the book “Toxic Sludge is Good For You.”

The activist world is naive regarding the fundamental tactics the industry uses to defeat activist movements. This group exists to present this information in an organized way. Industry and their PR spy firms do not want you to gain this knowledge. This material will make you a much stronger activist.

“the key to winning anything is opposition research.”
– PR executive Pamela Whitney

The Duchin Formula.
The public relations industry carefully co-opts activists to weaken them in order to benefit their corporate clients. The strategy has been outlined in detail by Ronald Duchin, senior vice-president of the PR spy firm Mongoven, Biscoe and Duchin [They eventually became Stratfor.] In a landmark 1991 speech, Duchin described how Mongoven, Biscoe and Duchin works to divide and conquer activist movements. These manipulative tactics are now common among PR firms.
Activists and groups such as non-profits, he explained, fall into four distinct categories: “realists,” “idealists,” “opportunists,” and “radicals”. That is how PR firms define activist types. It is beneficial for us to see where we fit in these terms. Then, they use a three-step plan to divide us and defeat us.

The four types; realists, idealists, opportunists, and radicals.

Realists
This is the most important piece of the puzzle for industry. They want to sway as many activists as they can into becoming realists. Industry can weaken activists movements by convincing activists they cannot get everything they want. They might believe a corporation is too powerful so they may falsely think they must compromise to get what they can. That coercion is a fundamental part of industries strategy to defeat activists.
Realists are willing to;
* live with trade-offs
* willing to work within the system
* not interested in radical change.

Industry gives realists the highest priority in any strategy dealing with a public policy issue because realists ultimately don’t fight for major change.
It is important for industry to “work with” realists to influence them. Industry works to shape the realist view into something industry accepts. The only thing industry would agree with will not fundamentally fix the issue/s that we need to fix.

Idealists
Idealists are “hard to deal with.” from industries perspective. Idealists want what is morally best for everyone. They generally fight for what is fair and just. They want to solve societies problems but they have a vulnerable point. Some can be co-opted into believing they cannot get everything they want. If they can make an idealist believe they must compromise to get something worthwhile, then the activist will fight for less. When that happens, industry will win. Industry wants to turn idealists into the weaker realists. They try to create as many realists as they can among the idealists.
Idealists are;
* usually altruistic
* apply an ethical and moral standard
* generally unaware of unintended consequences
* normally emotionally involved
* usually are naive

Opportunists
Opportunists are the easiest for them to deal with. They are only interested in personal gain. It might be for money, or attention, or to rub elbows with the rich or powerful. They would be happy to have his/her followers move in another direction if that works to his/her benefit. If they become influential they can be made to take the side of industry in the guise of making progress. Industry just has to give them the spotlight if they choose to and then the opportunist is easy to control.
* exploit issues for their own personal agenda
* only involved in an issue if personal gain available
* will not sacrifice self at any price for victory on the issue.

Radicals ( or NIMBY’s, Not In My Backyard )
This is the type of activist that scares the industry the most. Radicals are anti-corporate, do not compromise, they fight to change the system, and want to fix the evils in whatever arena they have chosen.

From Toxic Sludge is Good For You regarding Radicals (NIMBY’s)…
“They are often treated with contempt by the professional environmentalists, health advocates and other public-interest organizations … Many times they lack organizing expertise and money. They don’t have budgets or polished grant proposals needed to obtain funding from foundations and major donors. But corporations and the US government are spending tens of millions of dollars on PR and lobbying to fight these local community activists whom they derisively label “NIMBYs”-the abbreviation for “Not In My Back Yard.”

No national environmental group is fighting the dumping of sewage sludge onto farmland, or exposing the risks inherent in the “biosolids” scam. Rural families, whose health or property has been damaged by toxic sludge, are heroes for spending their own time and money while enduring personal attacks from government and corporate PR flacks. Forget the EPA they’re in bed with the sludge industry. The public interest is better served by citizen activists like Jane Beswick of Turlock, California; Jim Bynum of Laredo, Texas; and Linda Zander of Lynden, Washington.

Today, grassroots anti-toxic environmentalism is a far more serious threat to polluting industries than the mainstream environmental movement. Not only do local activists network, share tactics, and successfully block many dumpsites and industrial developments, they also stubbornly refuse to surrender or compromise. They simply cannot afford to.”
NIMBY’s are;
* anti-corporate
* do not compromise
* they fight to solve the problem for everyone (Fix the system.)

The NIMBY’s are the ones best able to create real solutions.

NEXT: The three-step strategy.

PR spy firms use a corresponding three-step strategy to “deal with” and defeat the different activist types.

First, isolate the radicals (also called NIMBYs) to limit their influence. NIMBYs do not compromise and do not trust industry so industry cannot manipulate them.

Second, cultivate the idealists and “educate” them into becoming realists. Cultivate means it can take time, sometimes years to turn many. They get idealists to doubt they can get everything they need. Industry has essentially won when many of the idealists become realists. Realists fight for less.

Third, co-opt the realists further into agreeing with industry.
Get them to support something the industry is willing to accept which doesn’t fundamentally change anything. One common way is to form partnerships. Get them to “Sit at the table” which makes them behave. Other methods are more nuanced and depend on the specific issue at hand.

“In relationships marked by power imbalances, cooperation and cooptation are nearly indistinguishable.”
– David Brubaker

If industry can successfully bring about these three steps, the idealists and radicals will be weakened and the realists can be counted on to share in the final solution.
To summarize;
* realists compromise which weakens activist movements. Can be manipulated into agreeing with industry. Industries put most of their effort into converting idealists into realists.
* idealists Can sometimes be co-opted into becoming realists.
* opportunists only care about themselves and are easily used by industry if they choose to.
* radicals (Called NIMBYs from now on) do not compromise and do not trust industry. They are the ones most able to create real solutions. Industry fears them the most.

A few of the strategies you need to win;
* NEVER work with them. It is a ruse anyway.
* NEVER fight for less than a solution for all affected people. Don’t fall victim to their divide and conquer strategy.
* NEVER trust them.
In other words, become a NIMBY.

The formula may seem abstract at first, but these methods can be applied in any activist arena. They use this formula against activists in many public policy areas and it has worked very well for them. In the future, I will often refer to the terms presented here in order to clarify what is going on. The Duchin Formula should become common knowledge to all activists everywhere because this is how they defeat activists over and over again.
This overview applies to the ways they manipulate all the abused medical groups. It is useful information for everyone. Information gathered in one diagnostic group will help you to understand their tactics in other diagnostic arenas. There are many parallels going on in the CFS, Fibro, GWI, Lyme, ME, PTLDS, VAX Injury areas. Everyone can learn from the other diagnostic groups. They are all subjected to the same PR manipulation and they are more alike than they appear.

References
1) Taking Back Your Own Backyard.
https://archive.org/details/ToxicSludgeIsGoodForYou_701/page/n197
2) Divide and conquer.
https://archive.org/details/ToxicSludgeIsGoodForYou_701/page/n65
3) Take An Activist Apart and What Do You Have? And how do you deal with him/her.
https://www.scribd.com/document/155326255/Ron-Duchin-Conquer-and-Divide-National-Cattleman-s-Association

https://popularresistance.org/stratfor-monitors-and-studies-social-movements/
https://www.mintpressnews.com/stratfor-strategies-how-to-win-the-media-war-against-grassroots-activists/166078

Coming soon… Part 2: How PR spy firms defeat Non-profits and other groups.

Jerry Seidel

Fight for everyone.
A Lyme disease victim of research fraud.
A Truthcures member
A NIMBY

You Say You Want A Revolution…

One activist, Lynn Tylczak spent six years working to get a bitterant added to anti-freeze so children and pets wouldn’t drink it. She spent 50k of her own money and she refused to profit from the poisoning of innocent children. She keeps working unpaid on their behalf.

“Lynn Tylczak is only one example of the new breed of grassroots activists who scare the hell out of corporate America. Most commit to a cause after some personal experience drives them to become involved. Typically they act as individuals or small groups of citizens who have come together to address a local immediate threat to their lives, cities and neighborhoods. They are often treated with contempt by the professional environmentalists, health advocates and other public-interest organizations headquartered in Washington, DC. Many times they lack organizing expertise and money. They don’t have budgets or polished grant proposals needed to obtain funding from foundations and major donors. But corporations and the US government are spending tens of millions of dollars on PR and lobbying to fight these local community activists…”

“Today, grassroots anti-toxic environmentalism is a far more serious threat to polluting industries than the mainstream environmental movement. Not only do local activists network, share tactics, and successfully block many dumpsites and industrial developments, they also stubbornly refuse to surrender or compromise.”

No national environmental group is fighting the dumping of sewage sludge onto farmland, or exposing the risks inherent in the “biosolids” scam. Rural families, whose health or property has been damaged by toxic sludge, are heroes for spending their own time and money while enduring personal attacks from government and corporate PR flacks. Forget the EPA-they are in bed with the sludge industry. The public interest is better served by citizen activists …
In our own backyard – Madison, Wisconsin – we’ve seen plenty of inspiring stories of citizen activists – human beings with normal flaws and foibles who have risen to accomplish extraordinary things.

This describes environmental activism, but this is what we see in each of the CFS, Fibro, GWI, Lyme, ME, PTLDS, and VAX Injury communities. It is universal.

The takeaway message…

The dedicated activists who won’t compromise and are willing to use their own time and money are the activists who scare the hell out of industry. They are treated with contempt by the established organizations yet they are the ones who can accomplish extraordinary things.

– Toxic Sludge Is Good For You. p 199 – 201

Stronger Words and Actions in Activism.

We often hear the word unity in activism. A unified group can be more powerful than smaller groups and is almost always better, but what if the unified action(s) are not effective? What if the same things are being done over and over again and those things do not work. If you study the history of activism in Lyme, ME, and CFS you see the same repetitive events and those methods are not moving us forward. Unity is only good when everyone is supporting an effective strategy. Calls for unity are not helpful when it is used to back ineffective methods.

How do you move to more effective strategies?

Stronger words and actions need to be encouraged and not pushed aside. Usually the call for unity is done with good intentions, but sometimes it is not. It has been used to mean “Let’s keep doing the same things we have been doing and do not change or adapt.” What that means is maintain the status quo even if it is not working.

Existing strategies have not been effective. It is the same arguments year after year, decade after decade. We need a more powerful dominant narrative in Lyme, ME, and CFS activism. Calls for unity can come later after we learn what works. When that time comes we can be more certain we are working together in the strongest ways we can.

Here’s to the ones who see things differently

The main point to take from all this – Calls for unity when used to defend the status quo are not helpful. We need to allow stronger words and actions in activism against those who are harming us.

It is not “negative” it is called thinking.

They believe all this is "negative"
Some ME, CFS, and Lyme activists want to dumb all this down to one word, “negative”

Some activists who analyze what activists do are called “negative” by some in the ME, ( the Medically Abusive Definition ) CFS, and Lyme community. This kind of analysis is not negative.

When you see something which does not work you state it and analyze it. The process is called “thinking”. Claiming it is “negative” dumbs everything down. It puts up a block to further analysis. It turns activism into nothing more than follow the leader. Activism becomes stagnant, and no one learns from their own and others experience. We need to think, analyze, and learn to adapt to get better at what we do. Different ideas are awesome. Anyone who claims different ideas are “negative” are not engaged in analytical thinking. They do not learn from history and therefore they do not adapt. If they understood this they would not use a trivial term such as “negative”

If you are wrongly criticised in this way, remember, you are the thinker.

The ones who see things differently

Those calling you negative are not helping the cause because they represent the status quo. They frown apon new ideas and they keep doing the same things over and over. They do not make things better. They lead others into an infinite circle which goes nowhere and only creates the illusion of progress. Instead of following them, you can be like the ones in the video. You can be the one who can help everyone succeed because you can be the rebel.

Action Points

  • There is a status quo in activism. The status quo adopts a negative stance on new and better ideas so there is no forward progress.
  • Activists need to analyze what they do to see if they can do better. There are decades of history to learn from. Activists need to look at the history so they do not keep doing the same things over and over and getting nowhere.
  • There is a lot of activist theory out there. Most activist groups do very little of what the experts recommend.
  • An activist is not a pacifist. Activists need to challenge the status quo within the community by presenting the better argument.

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Stop putting a human face on a CDC monster.

The CDC wants to project an image which says “we listen”, “we will work with you”, “we care”. They create events which patient advocates can attend and speak. The advocates give advice and the CDC can take the advice or not. History provides ample evidence that they rarely and probably never adopt advocate recommendations. These events are more about the appearance of wanting to learn rather than an actual opportunity to learn. Attending these events comes at a cost. When an advocate goes and speaks to authorities at their event, they boost the CDCs image. If the advocates accomplish something meaningful then that’s great. They deserve credit. Remember though, what comes out of a meeting is only the first step. They only succeed if the CDC ultimately includes that advice in any final work which is rarely the case. If the advice is not taken after the CDC receives it then nothing good happened, but something bad did happen. The CDC got the PR they wanted and patients get nothing. It helped the CDC but not us. Patients have no vote at the table, no guarantee of print space, and no authority. They have the power. It is the illusion of representation. It benefits the CDC when advocates attend their events. A benefit for us is remote. Image is huge to the CDC. They want to keep building that false image. They don’t want the public to know how they have mistreated so many of us. They have millions of skeletons in their closet and they don’t want them revealed. It is harder to reveal them if patients help create a false positive image by attending these events.

The CDC wants to maintain a shiny lie on an ugly truth. They have engaged in widespread medical abuse of patients for decades. Thirty years abusing ME patients. Thirty years abusing CFS patients. Thirty years abusing Lyme disease patients. Thirty years abusing Morgellons patients. Twenty years abusing Gulf War patients and more. We have decades of shared abuse, shared pain, and shared losses. Patients with these disease labels have heard for decades, “All you need is a psychiatrist.” “We won’t treat you for this.” “We won’t cover you for that.” “You don’t get disability for that.” Thirty years and it hasn’t changed. Doctors won’t treat the patients for these diseases but doctors will mistreat and bully them. The system will make a fortune off the patients fading health which can last decades. Your doctors words will convince some of your friends and family that you are crazy when you actually have a severely disabling physical disease. The patients life slowly falls apart as their medical condition worsens due to the deliberate non-treatment. Many patients lose their job then their home. Many eventually lose their friends and families who expect them to quit faking being sick. Eventually the patient will become an empty shell of who they once were. This goes on until the patients health has been totally bled dry and no more indirect treatments can be done and then they can be left alone to die. They become invisible to the world. Doctors won’t see you anymore. Family won’t see you anymore. Friends won’t see you anymore. No one is there to see what is left of you. Then you die, but you really died years ago. That is our medical system. People don’t know this is happening because many die totally alone and the medical industry is good at keeping this off mass media as well. PR efforts will keep the industries false image intact. PR efforts like meetings with advocates to speak to them. They couldn’t possibly engage in widespread abuse if they “listen” to patient advocates. The advocate would certainly state what it is like and they would correct it, but they never do. They must want to listen because they invited them to speak, but it is all really a PR stunt. That is why they were invited. These meetings convey the false message that doctors listen, doctors work with the patient, the system cares. The truth is that these events are just a charade. A routine performance for appearance sake. Some in the abused patient community work to try and create something good out of it but it doesn’t happen. In fact, it never happens. The advocates do not learn from the past. Instead, these patient advocates helped the CDC and not the patients. It is like pulling teeth every time for crumbs and get nothing. It is time for these advocates to stop because history shows they are not helping the patients.
Patients can not reason with these people. These people don’t care about the lives of the patients because there are billions of dollars to be made off each of these diseases. Most people do not know this but the CDC owns patents and can make money from them. Advocates who go to their events make them look like reasonable people. It is time for advocates to stop playing the CDC’s PR game. You are putting a human face on a monster which helps hide what they do. You are helping them. You are hurting the patients.


So how do patients help patients instead of helping the CDC?

    Let the world outside the abused patient community know why you don’t want to attend. Advocacy groups and individuals can do this. The public needs to hear that you are done with the CDC charade. Let the public know it has been going on for 30 years now. CFS/CFIDS, ME, Lyme, GWI, Fibro, Morgellons, each abused patient group is doing the same things in their CDC defined disease label. Patients move forward by turning their backs to the CDC. Do you realize The CDC loves for us to devote our energies speaking to them. They want us to work “with” them because you are actually working for them. If you are speaking to them, you are not educating the public about them. You need to talk to the public not the very people doing us harm. Don’t waste your energy talking to them. Talking to an abuser only interested in money will not work. There is nothing you can tell them that they already don’t know anyway. Faux meetings with patients to “understand” the disease shouldn’t even be necessary. Do you realize these types of meetings allows them to spin and distort and lie even more. Research is the place to find accurate conclusions. Good science would reveal anything we could tell them. They ignore the good science which agrees with what the patients know. It is power not science that rules the medical industry and power keeps the lies in place.

Dismantling the CDC’s false positive image is a very powerful goal. Much of their power is based on the false belief that they use good science. The CDC performs and defends junk science for profit. Your friends and family would be more likely to know you are sick if they understood the system.

Here are things to consider…

  • Write, message, talk to anyone but the CDC. Let the CDC be the last to know.
  • Occupy USDOJ on Facebook – Protest for all abused medical patient groups.
  • Taking it to Congress and the courtrooms because the law has power over the medical industry.

Imagine if all the wasted energy directed towards the CDC was directed at something beneficial?